Privacy Policy
Last updated: 10 July 2025
Thank you for visiting Simba Group (“Simba”, “we”, “our”, “us”). Your privacy matters to us. This Privacy Policy explains how we collect, use, disclose and protect information that you provide to us when you interact with any Simba Group company, our websites (including simba.com.ng and sub-domains), retail outlets, customer-service channels, and our business messaging solutions such as the WhatsApp Business App (“Services”).
1. Who we are
Simba Group is a Nigerian conglomerate founded in 1988 and headquartered at 77/79 Eric Moore Road, Surulere, Lagos, Nigeria. Our Group Companies include—without limitation—Wandel International, Simba Industries, Simba Infrastructure, SimbaNET, Simba Agric, and The Simba Den. References in this Privacy Policy to “Simba Group” cover these entities unless a specific subsidiary maintains its own privacy notice.
2. Scope
This Policy applies to:
Visitors to any Simba-owned website or mobile site
Shoppers and service users at The Simba Den and other Simba retail points
Customers and business partners who communicate with us by phone, email, social media, live chat, or WhatsApp Business
Job applicants and career enquirers
Attendees of Simba-sponsored events, trainings or promotions
It does not apply to third-party sites or services that may be linked from our platforms. If you access those, their own policies govern.
3. Personal data we collect
Category Examples How we collect
Identity & contact Name, postal address, email, telephone/WhatsApp number, business name Web forms, in-store forms, telephone calls, WhatsApp messages
Transactional Purchase history, invoices, warranty registrations, service requests Point-of-sale systems, CRM, warranty portals
Technical & usage IP address, browser type, device identifiers, pages viewed, referring URLs, cookies, chat transcripts Cookies, server logs, analytics tools, chat/messaging platforms
Marketing preferences Opt-in/opt-out status, preferred channels, campaign interactions Sign-up forms, email/WhatsApp clicks
Career information CV details, qualifications, employment history Job-application portals, recruitment agencies
We do not intentionally collect data about children under 16 unless a parent or guardian provides it (e.g., for product registrations).
4. Purposes and legal bases
Purpose Legal basis*
Processing and fulfilling orders, warranties and after-sales service Contractual necessity
Responding to enquiries and providing customer support (including via WhatsApp Business) Legitimate interests; Contract
Sending service messages (e.g., delivery updates, safety recalls) Contract; Legal obligation
Marketing our products, promotions and events, subject to your consent choices Consent; Legitimate interests
Improving our websites, products and services through analytics Legitimate interests
Preventing fraud, handling disputes, complying with law-enforcement requests Legal obligation; Legitimate interests
* Where Nigerian law (NDPA 2023 & NDPR 2019), GDPR or other local law applies, we rely on these bases.
5. Cookies and similar technologies
Our sites use cookies, pixel tags and similar files to:
remember your settings
analyse site traffic and performance
personalise content and ads (where you consent)
You can manage or disable cookies in your browser, but some site features may not function.
6. How we share information
We may share your data:
Within Simba Group – to deliver integrated service and support
With trusted service providers – logistics firms, payment processors, IT/cloud hosts, marketing-automation and analytics vendors, WhatsApp Business Solution Providers (BSPs)
With regulators or law-enforcement – when we are legally required or to protect our rights
With business partners – for co-branded promotions, always honouring your marketing preferences
We never sell your personal data.
7. International transfers
Simba Group primarily stores data in Nigeria, but some vendors operate in the European Economic Area, the US or other regions. Where data leaves Nigeria we ensure a lawful transfer mechanism (e.g., Standard Contractual Clauses or an adequacy decision).
8. Data retention
We keep personal data only as long as necessary:
Warranty & service records – length of warranty + 7 years
Financial transactions – 6 years for tax audit purposes
Marketing data – until you withdraw consent or 24 months after last engagement
WhatsApp chat transcripts – 18 months, unless a longer business need exists
When retention ends, data are securely deleted or anonymised.
9. Security
We use industry-standard safeguards—including encryption, access controls, and staff training—to protect data from loss, misuse or unauthorised access. No system is 100 % secure, so we encourage you to use unique, strong passwords and to contact us immediately if you believe your interaction with us is no longer secure.
10. Your privacy rights
Depending on where you live, you may have the right to:
Access the personal data we hold about you
Correct or update inaccurate data
Request deletion (‘right to be forgotten’)
Object to or restrict processing
Withdraw marketing consent at any time
Receive a portable copy of your data
Lodge a complaint with a supervisory authority
To exercise any of these rights, please email privacy@simba.com.ng or write to the address below.
11. WhatsApp Business-specific disclosures
If you message us via WhatsApp Business:
WhatsApp LLC (a Meta company) acts as an independent data controller for delivering messages and enforcing its own terms and privacy policy.
We receive your WhatsApp profile name, phone number, country information, and message content.
We use this information solely to respond to your enquiries, send transactional updates or—if you consent—marketing communications.
Chat data may be synced to our CRM to provide a unified service experience, in accordance with this Privacy Policy.
12. Links to third-party sites
Our websites may contain links to external sites (e.g., social networks, payment gateways). We are not responsible for their content or privacy practices. Please review their policies before submitting any personal data.
13. Changes to this Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with a new “Last updated” date. If changes significantly affect your rights, we will notify you via email, website banner or WhatsApp message where feasible.
14. Contact us
If you have questions about this Policy or our privacy practices, please contact:
Simba Group – Data Protection Officer
77/79 Eric Moore Road, Surulere, Lagos, Nigeria
Email: privacy@simba.com.ng
Tel: +234 (0)700 111 22 33